The UK's leading rural insurer

Protecting rural communities for over a century

British farming has seen remarkable progress since 1910 when seven visionary farmers came together to establish NFU Mutual. They started the business to encourage farmers into the newly established farming union through cost price insurance. We have been incredibly successful and long lasting: the first farming family who took out a policy back in 1910 remain a customer even now, twelve decades later.

That first farming customer is one of many who have been loyal to us throughout the generations – a loyalty that we work hard to retain.

Our commitment to farmers

Since our beginnings, our commitment to the rural farming communities has remained unwavering. As a mutual company, we have no shareholders, so prioritise our members interests and offer tailored insurance solutions to meet their unique farming needs. 

Supporting the rural community

We don’t just provide protection for farms. We also give back to the rural community in lots of different ways. Since 2021, we have invested over £1million to support iniatives that tackle rural crime, and in 2023 became a major funder of the new National Rural Crime Unit.

Local, personalised service

Despite our growth, we haven’t lost our personal touch – it’s what makes us special. A huge part of this is our unique network of local Agents across the UK, who are always on hand to offer face-to-face advice to address your individual farming needs.

Our aim is to deliver the best possible farm insurance package tailored to your farm, so if you’re looking for greater flexibility, simply talk through your priorities with your Agent. Should your insurance needs change due to growth or farming diversification, our Agents will be happy to discuss and review your policy with you to help ensure you avoid underinsurance.

Adapting to change

Since 1910, we’ve witnessed a huge amount of change in the farming industry, and with it, both new opportunities and challenges: whether its diversifying your farm, keeping your business secure from cyber crime, or adopting new technology like autonomous machinery. We’ve supported farmers throughout these changes.

And of course, like the farmers we work with, we’ve changed with the times. We’ve constantly developed products and services to give farmers peace of mind.

With over a century of experience, we're the UK's leading rural insurer, dedicated to protecting farms and businesses like yours. For further information, find your local NFU Mutual agency office.