Incorporating Agri-Tech for a thriving future: advice from NFU Mutual's experts

The agricultural industry has undergone a seismic shift in the past three decades, thanks to agriculture technology (Agri-Tech). Innovations in farm management technology, precision farming, and sustainable agriculture have completely transformed how farmers manage their land and businesses. NFU Mutual Agents, David Blackwell and Alister Green, both of whom have decades of experience supporting the farming community, shed light on how Agri-Tech has transformed the sector and how embracing these technological advancements can benefit farmers.
The impact of technology on farming equipment
David Blackwell recalls how farming machinery has grown in sophistication, "The use of GPS has been the most transformational and its gone from nothing to lightbar technology and now into the vehicles coming with it ready fitted and hardwired in.”
Alister Green, who’s also seen dramatic changes, adds, "Twenty years ago, everything was done by line of sight. Today, GPS accuracy ensures maximum output and efficiency—essential for the tight margins in modern farming."
The rise of drones, robotics, and autonomous vehicles
Both experts have noticed farmers embracing cutting-edge technology to improve efficiency and sustainability. Drones, autonomous vehicles, and robotics are becoming commonplace. For example, robotic tractors like AgXeed are being used for tasks such as power harrowing, mowing, and ploughing. Alister notes, "Robots free up skilled labour for operations like drilling and spraying, which is vital as the workforce in agriculture continues to shrink."
Advancements in smart storage and renewable energy systems
Other advancements include smart storage technologies, vertical farming, genetics for disease-resistant crops, and renewable energy-powered systems. These innovations reduce waste, save on inputs like fertiliser and fuel, and provide essential management insights to improve productivity.
Key benefits of Agri-Tech for farmers
For farmers, Agri-Tech offers much more than just increased efficiency. The main benefits include:
- Improved profit margins.
- Reduced waste.
- Enhanced management information for better decision-making.
Alister also highlights how technology can provide much-needed time for family or office work, "Farmers are often tractor drivers themselves, so tech that increases efficiency can make a real difference to their quality of life."
Advice for adopting Agri-Tech
David and Alister agree on the importance of research. "Speak to others already using the tech to understand its limitations. Every farm is unique, and you know what suits your land best”, David suggests.
Alister advises ensuring any new system integrates with your current setup, "Adapt your system to make the most of the technology’s benefits."
Agri-Tech brings new risks, such as cyber threats. Alister stresses the importance of cyber security, "It’s the new crime wave and can cause huge disruption. Cyber insurance is worth considering for computer-controlled, internet-based systems."
David and Alister work closely with farmers to ensure their tech investments are well protected, from discussing appropriate cover to recommending measures like smart water marking and recording serial numbers for recovery.