FESTIVE SEASON OPENING HOURS: Our contact centre Mutual Direct will be closed 25-26th December and 29th December & 1st January. If planning a visit to your local agency office please ring ahead to check that they are open. Our out of hours claims service will be available to support emergency claims.

 

FESTIVE SEASON OPENING HOURS: Our contact centre Mutual Direct will be closed 25-26th December and 29th December & 1st January. If planning a visit to your local agency office please ring ahead to check that they are open. Our out of hours claims service will be available to support emergency claims.

 

Farming Diversification

With over 110 years supporting the farming industry, we understand the importance of diversification.

Our insights and analysis feature the latest diversification trends to help UK farmers explore farming diversification opportunities for the future.

  • Our research revealed:

    *NFU Mutual Voice of the Farmer June 2024 with 1,650 UK farmers

    Our research revealed:

    *NFU Mutual Voice of the Farmer June 2024 with 1,650 UK farmers

  • 34% of farmers have already diversified their farms*

    34% of farmers have already diversified their farms*

  • 40% of those expect the importance of non-farming activity to grow over the next 5 years*

    40% of those expect the importance of non-farming activity to grow over the next 5 years*

Many roads to diversification success

In an effort to boost their incomes and make sure their farms remain sustainable, farmers are seeking innovative ways to use their assets to create diverse revenue streams and spread risk. It’s why farm diversifications are becoming increasingly popular and varied in recent times.

With so much uncertainty and increasing financial pressure on farmers, now has never been a more important time to explore diversification opportunities to futureproof business.

As the UK's leading rural insurer, diversification is a trend that we both admire, and support. Whatever stage of your diversification journey, or if you're looking to explore opportunities for the future, we're here to help.

Read guidance and real diversification stories of how some farmers have successfully diversified their businesses with tips and challenges they faced along the way.

More case studies

From ice cream to pumpkin picking, you can read all about the different ways our customers are diversifying.

What's next?

Take out a new policy

Ready to buy a Farm Insurance policy? We can help you to make sure that you get the right cover.

Existing customers

Get a new quotation, make changes to, discuss your renewal or cancel your Farm Insurance policy.