FESTIVE OPENING HOURS: Our contact centre Mutual Direct will be closed 25-26th December and 28th December & 1st January. If planning a visit to your local agency office please ring ahead to check that they are open.

FESTIVE OPENING HOURS: Our contact centre Mutual Direct will be closed 25-26th December and 28th December & 1st January. If planning a visit to your local agency office please ring ahead to check that they are open.

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Thank you for sharing your plans to diversify your farm

We’ll take a close look at your details and the diversification plans you have shared with us.

View our farming diversification case studies

Case study

Ice cream diversification

For Jonny Campbell, launching a premium ice cream business on his family dairy farm in Co. Tyrone, Northern Ireland was a no-brainer – he simply loves top quality, very creamy, ice cream.
Case study

Crisps diversification

Sat together in a Herefordshire pub, friends and fellow farmers Mark Green and Sean Mason hit upon the idea of working together to make and sell quality crisps with sustainability at the heart of their business.
Case Study

Shepherds Huts diversification

In 2008, while on holiday in Dorset, Ian and Joanne came across a shepherd’s hut—a sight they had only ever seen on television. The encounter left a lasting impression on the couple.