Skip to content
Skip to menu
Skip to search
Skip to footer

Popular Searches

Farming Diversification

With over 110 years supporting the farming industry, we understand the importance of diversification.

Our insights and analysis feature the latest diversification trends to help UK farmers explore farming diversification opportunities for the future.

Speak to an AgentUse our planning tool

  • Our research revealed:

    *NFU Mutual Voice of the Farmer June 2024 with 1,650 UK farmers

    Our research revealed:

    *NFU Mutual Voice of the Farmer June 2024 with 1,650 UK farmers

  • 34% of farmers have already diversified their farms*

    34% of farmers have already diversified their farms*

  • 40% of those expect the importance of non-farming activity to grow over the next 5 years*

    40% of those expect the importance of non-farming activity to grow over the next 5 years*

Many roads to diversification success

In an effort to boost their incomes and make sure their farms remain sustainable, farmers are seeking innovative ways to use their assets to create diverse revenue streams and spread risk. It’s why farm diversifications are becoming increasingly popular and varied in recent times.

With so much uncertainty and increasing financial pressure on farmers, now has never been a more important time to explore diversification opportunities to futureproof business.

As the UK's leading rural insurer, diversification is a trend that we both admire, and support. Whatever stage of your diversification journey, or if you're looking to explore opportunities for the future, we're here to help.

Read guidance and real diversification stories of how some farmers have successfully diversified their businesses with tips and challenges they faced along the way.

Guidance, trends and expert views

Avoid common farm diversification pitfalls

There’s one crucial part of any farm diversification that you need to consider: putting suitable protection in place for your business, employees, and customers.

Find out more
Guidance, trends and expert views

Farm diversification ideas

Are you wondering if now is the right time to diversify your farm and how exactly to do it? Find out more about what diversification is and read our top 5 farm diversification ideas.

Find out more
farm diversification with technology thumbnail
Guidance, trends and expert views

An insurance checklist for farm diversifications

Each new venture is different, but to help you ensure you’re fully covered, start by working through our simple farm diversification insurance checklist.

Find out more
fighting rural crime sign thumbnail
Guidance, trends and expert views

Considerations if you've already diversified

While diversifying can be a game-changer for your farming business, it also entails a whole new set of responsibilities and risks to your business.

Find out more
two colleagues in an office
Guidance, Trends and Expert Views

Tax considerations for diversifying farmers

Not only can diversification open up new sources of revenue, it can also offer business opportunities to younger members of the family. It's important to consider the tax implications to ensure your family don’t end up with a large and unexpected tax bill in the future.

Find out more
Case Study

Shepherds Hut Diversification

In 2008, while on holiday in Dorset, Ian and Joanne came across a shepherd’s hut—a sight they had only ever seen on television. When the opportunity arose to purchase a dilapidated shepherd’s hut in 2010 from farmers over the border in Yorkshire, they seized it.

More case studies

From ice cream to pumpkin picking, you can read all about the different ways our customers are diversifying.

Find out more

What's next?

Take out a new policy

Ready to buy a Farm Insurance policy? We can help you to make sure that you get the right cover.

Get a quote

Existing customers

Get a new quotation, make changes to, discuss your renewal or cancel your Farm Insurance policy.

Discuss your policy